Claymation is an animation technique used in the industry as a variation of stop-motion which utilizes materials such as plasticine and clay when creating characters, props, and sets. The method of animation is meticulous and requires fine details and hours of work to produce, most movies consist of 24 frames per second meaning a long Claymation movie can take years to create. To bring inanimate objects to life creators must marginally move the clay character, taking shots between movements and then editing them together in order to create the illusion of movement. An important part of this process is the lighting, this must be kept consistent to ensure the final product moves sequentially and doesn't look as if time is jumping back and forth. This method of animation is relatively new, with the first feature-length film, 'Chicken Run' coming out in 2000. The release of this film generated a lot of buzz as audiences saw the work and effort going into this new style of animation, the style was viewed as an art form and highly regarded by audiences. Interestingly, while this was the first feature-length film of Claymation to be released, there was a short film released in 1926 which also used this. 'Long live the bull' was a 15-minute short film that entirely consisted of Claymation and told the story of a man fighting a bull to win over the affections of a lady. In 1972 Aardman Animations created clay-based segments for TV shows and music videos to help gain exposure for the animation art form, this helped other filmmakers make a name for themselves and create more for the industry. This began the development of Claymation and helped evolve the style into what we see today in long feature films and TV programs such as; 'Coraline' and 'Pingu'.
The most famous Claymation is 'Wallace and Gromit' which was created by Nick Park, from Aardman animation. The franchise consists of 4 short films and one feature-length film which was released in 2005. This use of Claymation was produced for entertainment purposes, allowing audiences to escape into an alternate reality in which the world was made up entirely of clay. 'Wallace and Gromit' used Claymation in a highly effective way, using modelling clay on an armature skeleton, to create the entire world with the exception of the characters' eyes which are made using beads- this form of animation allows animators to bring an inanimate object to life and successfully entertain audiences.
Oscar-nominated short: Negative space (https://www.youtube.com/watch?v=KI2lsdXJQ40&ab_channel=ShortoftheWeek)
However, while this method is highly effective and impressive, it takes hours of meticulous planning and a large number of staff including artists and designers to create each element of the film. This can be costly and very time-consuming for all involved and is therefore the reason this type of animation style is less commonly used in the industry.
Rotoscoping is an animation style used in many films, the accuracy of this animation sometimes makes it hard to even spot. The method consists of filmmakers video-taping live-action footage of actors performing a scene in order to gain the frames and realistic human movements to later transform into animated pictures. These videos would be projected onto large screens with tracing paper and played out frame by frame for artists to trace. Significantly, this gave the animation a better flow and helped movements become smoother rather than 'choppy' for audiences to watch. Now, rotoscoping can be performed digitally using new technologies such as 'Rotoshop' but when it was first used in 1906 by Max Fleisher, it was a lot more tedious. Max realised that by filming live-action shots of the movements he wanted to incorporate within his animation he could make the film more natural and smooth for viewers to watch. The first example of this was 'Koko the clown' which was actually a video of his brother Dave dancing around but was later projected for artists to trace the frames they needed for animation. Max wanted to keep this technique his own but when the patent expired other big companies began to use it and it has now grown to become one of the most popular animation styles to date, producing films such as 'Alice in wonderland' and 'A scanner darkly'.
Fleisher studios went on to produce the original animated Superman series, these short animations utilised the rotoscope method and quickly grew popular with audiences. This short series was launched in 1941 during the golden age of animation and while the brothers' studio did not initially want to produce this series, they were offered an undeniable amount of funding and hence took on the project. The majority of this series was rotoscoped however certain actions had to be guess drawn by animators as humans were unable to perform the actions the character of superman had to, such as flying. Remarkably, this was overall effective and allowed the short to remain realistic and entertaining for audiences in the 1940s. Furthermore, the rotoscoping style is used to give natural motions to characters but provide a more fun experience for the audience- effectively bringing the comics they love to read, to life by providing the characters with realistic human gestures. This majorly effective method was very popular as it gave drawings a realness that could not be achieved by any other animation method at the time.
Original rotoscope character: Koko the clown (https://www.youtube.com/watch?v=yHraXOoY39U&ab_channel=KarlSebastianSollenhag)
On the other hand, this method can be time-consuming and boring for artists to carry out due to the close accuracy of detail they must pay attention to. The number of frames which must be drawn results in a great deal of staff having to be hired for the project in order to complete it for a deadline- pointing to the reason many of the products using this method are shorts. However, due to the advances in technology, many films can now be produced using this method by digitally performing the rotoscope animation technique.
P2: Describe the uses for digitised animation in the media
One use of animation is TV shows, more specifically, children's TV shows. Animation retains a sense of fun and childlike wonder through the fictional appearance of characters and settings depicted on screen. This use of animation helps bring entertainment to children by showcasing interesting and exciting adventures that they can view but may not be true to reality, allowing these young audiences to explore new worlds and nurture their imaginations. Remarkably, the falseness of the impression of animation ensures impressionable audiences don't fully believe the entire plot being portrayed on screen, this can sometimes be dangerous if they try to re-enact scenes. Moreover, the animated characters and settings will eliminate any fears children might associate with the content/ topic and in this way further, trust the character and the lessons being taught through the moral of each story. Finally, the bold colours displayed within the world of animation widely appeal to a young audience and therefore a primary feature of many animated series for this age demographic.
The first media product within the world of children's animation I discovered was 'Miraculous: Tales of ladybug and cat noir' which aired on Disney channel for five seasons beginning in 2015. This animated series was widely popular amongst an age group of 7+ as many parents felt the 5-7 age rating given to the series on Disney+ was not appropriate and therefore restricted their children's viewing in order to protect them from somewhat 'dark' themes. The series follows two regular teenagers who are able to transform into superheroes to 'shield Paris from evil'. While the overall message of the show is to stand up for others and fight off evil, some of the evil actions which occur might appear to violent for the younger target audience, hence the restrictions parents have made for the show. The animated series uses digital animation by utilising online software to create characters and settings, making the final product appear consistent and realistic. Interestingly, the creators wanted the series to appear manga- esque for audiences to widen the exposure to manga style to American audiences. The series 'Miraculous: Tales of ladybug and cat noir' exists within the adventure genre as the main characters take on battles and quests throughout episodes. For instance, the protagonist 'Marionette' also known as 'Ladybug' must battle a different character in each episode who has been possessed by an evil 'Akuma' created by the villain, 'Hawk moth' to destroy Paris. The story is portrayed in an exciting and engaging way to ensure audiences remain interested in the storylines and therefore return for future episodes. Some elements which help the audience identify the genre are conventions such as rising tension, time restraints for a quest, and the props used such as gadgets and seemingly magical objects which assist the characters along the way.
I found a 2013 animation called 'Teen titans go!' that was popular from 2013-2020 as the 7 seasons of the show were released on cartoon network and later bought for streaming on Netflix and Prime video. The 7 season series was popular amongst a slightly older demographic of children, ranging from 9-15-year-olds- the target audience being suggested by the title 'Teen titans go!'. The show follows a group of abnormal teenagers who each possess a special power making them outcasts to the community but ultimately allowing them to work together to prevent evil from victory. Animation styles used within this show slightly advanced as the show grew more successful and therefore gained a heightened budget to produce the media product. However, the series always maintained a level of consistency by using line-drawing animation methods for the characters and the environments portrayed. 'Teen titans go!' falls under the superhero/ action genre due to the storylines depicted in each episode. Significantly, the series was based on another show called 'Teen titans' featuring the same cast of characters but opted for a more mature audience and therefore depicted more graphic themes/ content. The new spinoff 'Teen titans go!' was inspired by this show and saw the potential to expand the audience by adding some comedic storylines as well as removing any inappropriate content that might have been featured in the original show to allow a younger demographic to enjoy the series. The element of unordinary powers possessed by the characters on the show point to the superhero themes of the series and help the audience to easily identify this. In addition, bright colours, sound effects, and explosion bubbles are used within the animation to further illustrate the superhero/ action genre for audiences. The sound effects commonly used within this genre are onomatopoeia sounds such as bang, crash, whack, etc and this can be clearly identified throughout the series' battle scenes.
Animation is often used within the advertising industry as a way to effectively communicate a message to audiences. The benefit of animation is it allows producers to convey the exact message for a campaign, some messages can only be implied by live-footage adverts due to the lack of creative space this allows for. Utilising animation styles for a campaign can majorly help communicate the desired message to a wider range of audiences who will be better captivated by an alternative appearance video on their screens and therefore remain memorable to consumers. For instance, a drinks campaign might be trying to display how the product intends to make customers feel but there is only so much to be achieved through facial expressions so they could use animation to add movement lines and iconography, therefore, expressing how the consumer will feel after purchasing the product.
An advert released by 'M&M's' was able to use a combination of live footage and animation in order to gain audience interest and bring the products under the promotion to life. Interestingly, the chocolate company has a long history of using digital 3D animation in advertisements to capture the essence of their brand and remain memorable to audiences. Furthermore, the video adverts feature animated 'M&M's' saying witty dialogue often alongside celebrities who act as endorsers for the brand. The use of dialogue helps appeal to the older demographic within the target audience by using humour to fit into the comedy genre- making the advertisement a topic of conversation and thus reaching a wider audience. On the other hand, the animation feature, while it appeals to both, is primarily used to fascinate children within the younger demographic as it has been shown that animation and bright colours better captivate a their attention. The benefit of appealing to children is they are the primary target audience and are likely to pester their parents for the chocolate snack, resulting in higher success for the organisation. In addition to the dialogue, the facial expressions of both the animations and real cast members imply the comedic genre of the ad as they appear humorous to audiences.
The 'dairy milk aliens' campaign was released in Canada to promote the classic chocolate bar to a range of audiences. The advertisement featured digitally animated aliens within an also animated space setting, they were left a package of Cadbury dairy milk bars and upon eating them became much more joyful which was clearly depicted through the aliens' dancing and suddenly colourful antennas. Significantly, the fantasy genre of this ad would appeal to a young target audience as they would be enthralled by the foreign life form they see on screen. Furthermore, the use of upbeat music would trigger a positive response from audiences who might repeat the song over and over due to its catchy and memorable tune, widening audience reach and increasing exposure for the organisation. Finally, due to the animation approach taken for this advert, the brand was able to successfully portray the creamy texture and taste of their product to audiences as well as show viewers how they could react if they purchase a bar.
M1: Assess the suitability of animations for the target audience
'Teen Titans Go!' is a children's animated TV series which targets an audience of 7+ according to Ofcom, the show aired on Cartoon Network for several years and therefore was able to reach the desired target audience. Cartoon Network appeals to a primarily young target audience, ranging between the ages of 6-12. This implies the middle class target audience as the channel must be bought and subscribed to for viewers to consume the media product. The superhero show was able to grow popular on this platform with the target audience as they would trust the established channel and therefore view the show during the time slot it was aired during. Furthermore, the show was able to advertise and promote episodes on the same channel to help grow audience awareness and generate a buzz around the upcoming release of new episodes, helping increase overall viewership. The TV channel is accessible to those who have a subscription and therefore likely to be viewed easily by the target audience, the show commonly aired at 10AM and 6PM which made it easy for audiences to view after eating dinner or during the weekend. This timeslot allowed the desired audience to be reached effectively. Interestingly, the superhero/ action genre of 'Teen Titans Go!' was clearly presented and helped appeal to the target audience. The genre typically uses vibrant colours, secret identities and an urban setting for the media product to entice consumers and make the storylines more engaging for audiences. The children's show incorporated these elements to better appeal to their target audience and introduce a sense of mystery into the show through the secretive location of the superheroes' house in which they plan battles against evil. Moreover, each superhero and villain featured in the series has a somewhat secret identity portrayed through the costume design; characters' faces are somewhat hidden and their outfit is depicted as a conventional crime fighting suit to further connote the superhero genre. The characters all have unique names which might indicate they're not true to their real identities, this will resonate with children who have a wild imagination and instil the message that they can be whoever they want. Significantly, the animation style used for 'Teen Titans Go!' is a 2D style of animation which features bright colours to better attract young kids. This style of animation is simple and therefore won't retract from the storyline, allowing viewers to better focus on the content. The 2D animation style can appeal to a wider range of audiences including the secondary audience of teens or parents who may watch the show with younger individuals- the simple style will appear unboastful and therefore help other audiences to better relate to characters and plots.
The primary target audience are children, due to the themes and characters portrayed. Interestingly, a diverse range of characters feature in the show representing a variety of ethnic and racial groups for a wider audience to relate to. The inclusion allows the show to appeal to a wider target audience while also teaching young children the important of inclusion to an extent, this might be subtle but parents will appreciate the representation presented. Additionally, 'Teen Titans Go!' features male and female characters to illustrate inclusion and offer a range of characters for viewers to relate to. While superhero shows are often male oriented, 'Teen Titans Go!' aims to appeal to a wider demographic and this can be well communicated through characters featured. For instance, the character 'Raven' typically wears a cloak but is made clear to be female, she is able to teleport herself and others using this part of her costume and therefore meets typical conventions of the genre. Raven's personality appears somewhat sarcastic and uninterested but deep down still wants to help which can be a good message for the target audience that no matter what you must fight for what's right. Finally, the duration of a typical episode would be 10 minutes to ensure the young target audience are able to focus throughout, young children have a shorter attention span and therefore episodes must remain short and engaging to better capture viewers' attention.
The animated advertisement for ‘M&M’s’ launched in 2015 and sent audiences into a frenzy, no one was able to stop talking about the hilarious twists and turns of the new ad. The mature themes presented in the advert implies the older target audience which ‘M&M’s’ intended to reach- while the product is primarily popular with young children, the brand wanted to expand the age range by creating an advert to attract an older demographic. In the advertisement a scene which appears to be an affair is portrayed but quickly revealed to show the animated ‘M&M’ character of which the women tries to eat alone, implying it is too good to share with her partner. The animation here is used for comedic relief and helps to bring the product to life- making the advert more engaging for the audience. The target audience of 18+ will be connected to the comedic plot of the advertisement and therefore discuss the ad with friends and family, generating a wider audience exposure for the brand. Significantly, the use of animation will also appeal to the younger demographic as the 3D animation style will introduce an element of fun into the advert and thus excite a younger audience. Additionally, the advertisement can be accessed on social media sites such as Facebook and YouTube as well as TV channel platforms, helping the brand efficiently target their audience who will likely use these platforms. Significantly, the comedy genre of
the ‘Eating in bed- ‘M&M’s’ advert is well represented for the target
audience. The use of mature themes allows the advert to highlight the intended
audience by using age appropriate humour for the array of viewers. The comedy
genre typically uses wordplay and uncomfortable situations in order to trigger the
desired laughable response, this can be seen in the ‘M&M’s’ advert as the
scene depicted is evidently awkward making the final dialogue funnier as it
cuts the tension with humour. The 3D style of animation helps bring the product
to life in a simple yet realistic way so audiences can somewhat relate to each
‘M&M’ character throughout campaign as they feature again. ‘M&M’s’ use
these characters across all adverts and each one has a different personality
which it’s known for, therefore providing a sense of relatability for each
coloured ‘M&M’. For instance, the yellow ‘M&M’ is known for being slow
and an ‘oblivious goofball’ according to ‘wordpress.com’ which allows the end
dialogue to heighten the appearance of humour. The yellow ‘M&M’ might come
across as a relatable character as he has moments in which he appears dumb or
slow which many adults might relate to, this helps audiences to accept this
side of themselves and feel unashamed.
The ‘M&M’s’ advertisement seen above appeals to the lower/middle class due to the price point of the product, this has been somewhat mirrored in the ad to help audiences recognise themselves as the desired consumer. Moreover, the upper class are unlikely to purchase this product as they might feel it is beneath them and therefore only buy from high end snack companies such as ‘Hotel chocolat’ as they are more willing to spend extra for a higher quality product. This ad is targeted toward no specific gender or race as implied by the range of characters who appear in the scene- both a male and female perspective is given to audiences through the inclusion of the man and women. Interestingly, this advert could be subject to backlash however due to the stereotyped affair which is believed to take place in the first half of the advertisement- women might feel this is an unfair representation and therefore take offense to the implications. However, this is quickly resolved in the second half of the advert and should hence not receive any negative responses. Furthermore, a range of racial and ethnic groups can be enticed by this advert as the two live action cast members are white but the animated characters could represent any group and therefore appeal to a wider range of audiences. Lastly, the 20 second duration of this ad will allow ‘M&M’s’ to wholly engage the reader in the storyline and promotional product thus making it more memorable. The short storyline isn’t over complicated and can therefore be discussed further with friends to help grow the success of the campaign.
D1: Compare the different styles of animations across global cultures
Production I.G is a Japanese animation company founded by Mitsuhisa Ishikawa and Takayuki Goto in 1987. The animation company is well known for producing cel-animation media products, some of their most famous works include 'The last vampire' (2000) and the animated adaptation of 'Kill Bill' volume 1 which uses traditional anime drawing styles and is said to have influenced Hollywood film creators. The primary target audience for films and TV shows produced by this company is typically those 13 and up due to the sometime graphic or violent images presented in media products.
Environments
The settings of stories in the various Production I.G series vary as the creators for each show will have a specific place in which their story makes the most sense. The majority of shows produced take place in either Japan or America due to popular demand for the shows in these areas, using familiar settings help audiences better relate to plot lines and thus grow the success for Production I.G. Further to this, the languages offered for viewers are commonly Japanese or English and this reinforces the setting to audiences as they can relate the language to the setting. Additionally, the production company creates a range of video games which take place in future dystopic universes and therefore appeal to the organisations largely teenage target audience who might be enticed by the futuristic environments depicted. One example of an environment that appears in a Production I.G comedic drama series is the one illustrated in 'Great Pretender' which follows the story of Makoto Edamura as he scams tourists visiting Japan but quickly finds himself in trouble in Los Angeles. This is a good depiction of how the shows produced by Production I.G take place in Japan and America to allow audiences to gain comfort in familiarity as well as exploring new places and cultures through the art of animation.
Themes
Production I.G has a variety of themes for their shows and films to ensure they are able to appeal to a mass audience, however the most common theme found throughout their productions is the theme of war. These themes are shown to be popular with audiences as it reminds them to appreciate the gift of life and teaches them what they could do if they ever end up in that situation, the often happy endings of these narratives provide a sense of satisfaction to consumers as they watch. For instance, the series Production I.G produced for Netflix is called 'The vampire garden' and it explores the battling co- existence of humans and vampires. The story follows Momo and Vampire Queen Fine as they learn to peacefully co- exist in their exploration of the garden of Eden.
Narrative The narratives portrayed in Production I.G films/ shows are often structured chronologically and commonly feature a lesson/ moral for the story. The often taught lessons feature themes such as freedom, peace, and courage as these are important to instil in a young target for them to learn. For instance, the feature film 'Blood- C: The Last Dark' begins as young people become more restricted by government rules which prohibit regular internet use and walking the streets past 9PM. A group dedicated to finding the truth about the ruler of Tokyo must face great obstacle to expose him, showing true courage whilst fighting for peace.
Characters
The portrayal of characters in Production I.G films and shows loosely follow Propp's character theory, each media product features a 'hero' and 'villain' who are sometimes accompanied by 'helpers' or 'princesses'. Interestingly, these character elements allow the narrative to progress and keep audiences well engaged. The role of the villain isn't always represented by a character and often rather a theme such as war or greed in which the hero aims to resolve by the conclusion of the film or series. An example of Propp's character theory being used within a Production I.G animated series is in 'Appleseed XIII' which tells the story of a seemingly utopian society which truthfully have deep rooted conflicts beneath the surface. Deunan, a female special agent and her cyborg partner, Briareos must work together to prevent and battle conflicts from arising and destroying their utopian society. Deunan appears in a hero character role while Briareos acts as a 'helper' when battling themes of villainous behaviour from destroying their world. Furthermore, the characters set out on a quest to save Eden from the waste land, who appears to be the princess character type of the story. Deunan is a female American agent who's classic anime appearance depicts her as a Caucasian. The character has short blonde hair, large green manga style eyes and a small nose which is typical for anime conventions. The animation style used in this short series is 2D animation to allow the show to fit typical conventions of the genre and gain mass appeal within the target audience who primarily prefer this art style. Furthermore, it would be difficult to portray the manga style using other forms of animation.
Illumination Entertainment is an American film company founded by Chris Meledandri in 2007. The production company has produced a wide range of films using animation, best known for the use of a computer generated 3D animation style to achieve the end result. Some of the companies' most famous productions include 'Despicable Me', 'Sing!' and 'The Lorax' which have all achieved awards in the industry. The production companies target audience varies between films but the majority of the animated media products are aimed toward a young audience of 5-17 year olds due to the fun animated style, although older audiences might also be intrigued by the comedic and relatable storylines.
Environments
Illumination Entertainment productions have a variety of environments to set their films in, they often try depict familiar scenes with a small twist for audiences to better relate to. The small twist usually includes an element of over-saturated colour or fantasy to make the story more interesting for young viewers. Overall the setting depends on what will best fit the storyline, the environment used follow the same animation style as character to maintain a level of consistency with the world of the film. For instance, the film 'The Lorax' largely takes place in a forest where the creators have embellished the setting by incorporating brightly coloured trees, mountains, animals and skies to attract the young demographic. Interestingly, the exaggerated colour palette used for the forest setting helps children relate to the scene as they are aware of real life forests and will therefore further appreciate the brightly coloured adaptation of this. This fictional environment might appeal to the audience as they wish to see an actual forest like this which promotes the value, to a young group, of trees and their positive impact on the environment.
Themes
Illumination Entertainment use child friendly themes across all films to appeal to their desired audience, common themes portrayed in the storylines include friendship, love and good vs evil. The good vs evil theme is most common and is used often due to the positive responses received from audiences- promoting this concept is well received by parents and helps engage the primary audience. For instance, in the film 'Despicable Me' the protagonist 'Gru' is an evil supervillain but when he has to adopt three young girls the fight for evil grows harder as good enters his life.
Narrative The narratives highlighted throughout Illumination Entertainment productions generally follow Todorov's cyclical structure in which the film begins at a state of equilibrium but is soon disrupted only for the characters to resolve it in order to produce a satisfying ending. Each film follows a strict structure such as this to ensure the target audience's attention is captured, the young demographic requires routine and structure so by following the same story layout it allows them to maintain an interest within the films produce by Illumination Entertainment. Furthermore, this indicates the likelihood that a secondary audience of an older group might not remain interested and committed to the films as they will soon grow too predictable, thus becoming boring for this group. An example of this structure is used in the film 'Sing' when a koala named 'Buster Moon' tries to save his crumbling theatre with a singing competition. The film begins with a steady state of equilibrium although the main character wishes for more, but when the theatre falls to pieces the show must go on in order to restore and rebuild the theatre to its former glory.
Characters
The story structures portrayed in Illumination Entertainment productions are aided by the character types presented, they follow Propp's theory. Within the fictional world created there is always a 'hero', 'villain', 'helper' and 'princess' as this allows the narrative to remain interesting and progress. Propp's theory is used in these animations as they help audiences to clearly understand each character and therefore relate to individual characters seen on screen, this is seen across a variety of children's films as simplicity is the most effective method for the target audience. An example of a film where this can be seen (to an extent) is in the film 'The secret life of pets' where the 'hero' Max is faced with another dog which his owner brought home, he views the new dog 'Duke' as a 'villain' who has come to steal his territory. Max sets out to get rid of 'Duke' with help from a group of pets in the area but ultimately ends up growing a real sense of friendship for his new housemate. Max is a small terrier dog with a blue collar and big brown eyes. The 3D animation style allows viewers to see textures and fine details which allow him to appear more realistic and thus loveable to the audience.
Conclusion
Overall, Japanese animation is vastly different from American styles of animation in both the animation methods used as well as themes and narratives portrayed. Japanese animations often focus on major conflicts occurring in the world to bring relevant storylines to the screen, helping educate audiences about current events. The animations often use fantastical characters such as monsters to represent these themes, effectively using them as a characterization of the negative themes such as greed. On the other hand, American animations often focus on more light-hearted themes as a way to ensure young audiences are exposed to overly graphic or violent content. For instance, the themes of friendship, family and love are commonly used to teach audiences values rather than educating them on current conflicts. The American animations are more regulated to ensure audiences aren't subject to violent influence, ultimately resulting in moral panics. Additionally, environments and colour palettes used are made for a child's gaze in America. The environments often feature real world settings but use a magical or exaggerated form of the real place in order to better appeal to young audiences. However, the settings and environments portrayed in Japanese animation are usually more true to reality and attempt to help audiences notice a familiar environment so they can better relate to the show/ film. Finally, the two countries use the same character theory in their animations to help the narratives progress. The American animators use characters referring to Propp's theory however the animation method used is computer based and therefore looks more textured and 'cartoony' than the Japanese style. This uses manga art styles to produce anime styles on screen and therefore appear more simple and maintain conventions for audiences. Ultimately animation largely differs around the globe and therefore gives audiences different ideas of what animation looks like. All styles are unique to their own country and personal artistic style but advancements in technology have allowed audiences to be exposed to different styles, making anime much more popular in countries such as America and the UK.
P3: Develop concept ideas and sequences for an animation to meet a client brief. mood board: characters The mood board seen below demonstrates a colour palette and clear character types which will be used for my final animation product. There are a variety of animation styles displayed in the mood board to allow for a wider choice of methods used for my final product, interestingly I am considering multiple so this enables more freedom for the final product if I wish to select one or many of these options. reference images: https://www.clipartmax.com/png/middle/188-1881412_zombie-sticker-animated-zombie-gif.png https://brashmonkey.com/forum/uploads/monthly_2016_02/56ba2ac900c17_Zombie01-01.jpg.621086ac2ce5e8c45e96dcfbcf563b2c.jpg https://w7.pngwing.com/pngs/933/16/png-transparent-zombie-walk-female-zombie-s-game-vertebrate-cartoon.png https://i0.wp.com/oldford.ca/wp-content/uploads/2016/02/Lego-Zombies.jpg?fit=750%2C726&ssl=1 https://live.staticflickr.com/8630/28471552592_ae30...
M3: Optimise the content for use in the final animation Exporting files correctly is essential for distribution across various forms of media. The type of device the video is consumed on will impact the way it must be exported, for example, if the file is too large for a phone then this will cause negative impacts such as eating up memory and taking long periods to load. Ultimately, the file will be too big for this device. Additionally, if the file is exported as a compressed file then this will appear as a lower quality for audiences so showing the animation on a larger screen such as in a cinema this will look unprofessional if the file is too small as it will appear pixelated. Interestingly, a .mov file type will produce a higher quality video than .mp4 as it doesn't compress the file so all elements of the animation will remain of a good standard. However, this is difficult to share across the internet as the file is too large to be processed on smaller devices such as smartph...
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